Video or film is a beautiful thing. Taking a photo captures a moment but video brings it to life. Showcasing changes in emotions, moods and making you feel something that a photo cannot do!
Video and when we say video, (we mean video done properly) is a skill and an artform and done properly and professionally takes both knowledge and creativity. This is why many of our talented photography friends don’t even take a look at video due to the complex nature of high level professional video production.
This is one of the reasons we hold 6 international awards for video and are currently recognised as the best wedding videographer and videography team in the world.
Research shows us that brands are remembered by being seen on video rather than in a text based format and viewers retain up to 95% of a video’s message and context compared to that of only 10% in a text based format.
Video as short as 3 seconds can be more effective and eye catching than any photo and more appealing to our captive audience.
With both Tiktok and YouTube being the number 2 and 3 search engines in the world as of 2024 both being solely based around video you can see why video is so very important and why companies put large figures into their video marketing.